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Branding / Design / Packaging

Band-Aid

Client

Johnson & Johnson

Services

Packaging, Design, Print

The challenge

bridge a child favorite brand with their favorite characters.

Band-Aid is a staple of childhood, what makes kids feel better than their favorite character slapped on their boo boos? We’ve loved the brand for years and jumped at the chance to work with Johnson & Johnson and licensors the likes of Disney, Marvel, DC Comics, Pokemon, Nickelodeon just to name a few.

The Goals

fun & entertaining experience

desireability

Work with various licensed properties to create desirable bandage strips

shelf visibility

Help the Band-Aid brand stand out on shelf with an ever changing competitive landscape.

printability

Maximize design for optimum print efficiency. Millions of tiny Ban-Aids are printed every year.

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